Are the words “new music” worthy of their 8 letters in the tech world? They face stiff competition in a deuce of Brutes. Those soon to be Masters of the Universe, Digital and Internet. They are 6 times buffer than Arnie Schwarzenegger. Faster than ground breaker Danica - I can run with the boys any day - Patrick at Indy. "New music", 8 letters nervously holding on for dear life!
Digital and Internet have forced their way to the top of the heap. They are smokin' hot and the Paparazzi is in full pursuit. Lindsay, you are so yesterday! Besides a hefty bank account, these darlings of entertainment bring to the party unprecedented speed. Volatile and difficult to harness.
In here, just like out there, speed kills! In this instance, it's the demise of surprise. The LEAK! Never have our ears received so much music, so fast, so French bakery fresh. And like David Bowie, that swings both ways. Speaking to a leak with good aim! One is unsavory, one is business.
I cannot imagine any greater communicator for up and coming bands than Digital and Internet. They have propped up many a band. BFF's fo-eva yo! Caution: You can quickly transition to a band-on-the-run. Consider strappin' in, because viral might come-a-callin'. Be ready. That ride will 100% screw with your mind, at least 50% of the time! Fame doesn't happen over night? Digital and Internet dropped kicked that phrase off the penthouse balcony, flipping it off as it fell backwards into an airless existence of no more.
Good, bad, ugly. Larry, Moe & Curly Joe. Music from all corners of the planet. Abrasive to pleasant. It gets a chance to take a breath. Creativity out for a Sunday turn in the in the park. See if that puppy has legs. The talented rise to the top....most of the time.
When the new debut, it's blood, sweat and tears coming at you full on. Here, you enter the zone. This is the exact spot where subjective is, for the first time, cock-of-the-walk! In it's purest form. Music virginity. The sweet spot known as the "First Listen"! The alternative Indie genre has virginatized me on many occasion. In the Digital & Internet domain though, that is about the only time it is truly classified as “new music”.
